What is “pinkwashing”? It’s something like whitewashing (to hide the truth) from some activity. More specifically, the term “pinkwashing” refers to companies that position themselves as leaders in the fight against breast cancer while engaging in practices that may be contributing to rising rates of the disease.
The WOMEN’S VOICES FOR THE EARTH organization has found the following companies, among others, involved in “pinkwashing”!:
L’Oreal, Estee Lauder, and Procter & Gamble
They advise the following:
1. Avoid products that list chemicals linked to breast cancer on product labels:
- Parabens – preservatives found in numerous personal care and household products
- Triclosan – an antibacterial compound used in dish and hand soaps
- Fragrance – companies are legally allowed to keep fragrance a secret from consumers, even toxic ones. Phthalates and synthetic musks are two types of common fragrance chemicals that are linked to breast cancer that might be hiding under the umbrella term “fragrance.”
2. Avoid Bisphenol A (BPA)
- Canned foods are commonly lined with BPA, which is linked to breast cancer. Try to eat fresh or frozen foods instead.
- Refuse paper receipts from bank machines and stores if possible. Thermal paper receipt paper can be coated with BPA.
3. Look for three-free nail polish.
- Some nail polishes and hardeners– particularly those sold in salons – still contain the “toxic trio” of toluene, formaldehyde and dibutyl phthalate. But “three-free” nail products which don’t contain these chemicals are readily available.
4. Look for cleaning products that disclose all ingredients.
- Many cleaning products contain harsh chemicals which can disrupt hormone levels and increase your risk of cancer – and even worse, cleaning product companies aren’t required to list the ingredients in their cleaners!
5. Help solve the pinkwashing problem in the first place!
- Sign the Toxic Time is Up petition from our friends at Breast Cancer Action
- Take the pledge from our partners at Breast Cancer Fund to go Beyond the Pink